What a new Invisalign patient should really cost
Why cost per lead is the wrong number, and how to work out what an aligner start is actually worth paying for.
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Insight for practice owners.
Straight answers on what patients should cost, how to keep the leads you pay for, and how to advertise without falling foul of the GDC or the ASA. Written by the team running campaigns for 70+ practices.
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Why practices lose leads in the first five minutes
The first practice to respond usually wins the patient. Here’s what happens in those five minutes, and how to fix it.
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GDC and ASA rules for dental advertising
A practical guide to what you can and can’t say in ads, testimonials and before-and-afters.
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Recent ads from our practices.
Portrait creative we’ve made for Meta, Instagram and TikTok. Swipe through what we’re running for practices right now.
Thornbury Dental Wellness New patient consult · Meta story
Bond Dental Aligner Club launch · Meta story
Thornbury Dental Wellness Nervous patients · Meta story
Bond Dental Aligner Club launch · Meta story
Thornbury Dental Wellness Patient proof · Meta story
Bond Dental Aligner Club launch · Meta story
Thornbury Dental Wellness Wellness plan offer · Meta story
Bond Dental Aligner Club teaser · Meta story
Thornbury Dental Wellness Advanced hygiene · Meta story
Bond Dental Aligner Club teaser · Meta story
Bond Dental Aligner Club reveal · Meta story
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