£70K+
Implant revenue
Attributed directly to the campaign within the first three months.
Results / Case study · Implants
£70K+ implant revenue in the first three months.
Kana Health Group runs six dental practices around Milton Keynes and Bedford. It started with one general and implant campaign at Oxford House. Within months, implant revenue attributed directly to the campaign proved the model, and the work rolled out across the group.
Multi-practice group · Milton Keynes · Google Ads, Meta, creative, CRM
£70K+
Implant revenue in the first three months
6
Practices now on the programme
3×
Content shoots a year
100%
“Would recommend” — Lee, Kana
The practice
Six practices, one growth team.
Lee, Head of Growth and Development at Kana Health Group, had worked with a fair few agencies before Vendo. The brief was simple: new-patient volume first, then nurture those patients into higher-value treatment over time.
The relationship began at Oxford House with a general campaign and an implant campaign, then expanded to Woburn Sands, Wilson House, MK Smiles and Edward Byrne.
- Multi-practice group around Milton Keynes
- Implants, ortho, dentures, general and emergency
- Boxly CRM for full patient-journey visibility
The challenge
Proving implants could pay for themselves.
Implant cases are high-value but slow to convert, and past agencies had judged success on lead volume. Lee needed to see revenue, not just enquiries, before rolling out further.
Previous Facebook campaigns had produced high volumes of poor leads, wasting reception time and demoralising the team.
What we did
Track, prove, then roll out.
We set expectations for the learning phase up front, then let the data decide where to grow.
01 Step
Oxford House pilot
General and implant campaigns with dedicated landing pages, a learning phase explained in advance, and all leads tracked in Boxly.
- Implant landing pages
- Boxly attribution
02 Step
Group rollout
With results proven, campaigns expanded across the group, each practice given its own focus: ortho at MK Smiles, emergency capture in Milton Keynes, dentures as a new line.
- Per-practice strategy
- Spend moved by data
03 Step
Meta & creative
Three planned content shoots a year feed fresh Meta creative, so audiences don’t see the same ads and lead quality stays high.
- Three shoots a year
- Fresh creative every few weeks
“Within the first two, three months we were getting All-on-4 cases through. One month in particular we had 70, 80 grand’s worth of implant revenue attributed directly to the campaign.”
The results
What the group got.
6
Practices
From one pilot practice to the whole group, each with its own strategy.
New
Treatment lines
Ortho leads at MK Smiles and dentures, an avenue the group had never advertised before.
Quotes from the practice’s public video testimonial. Results vary by location, budget and capacity.
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Currently onboarding practices with a minimum ad spend of £2,000 per month.
Patient outcomes & revenue
£70K+
Implant revenue Kana Health Group could trace straight back to its campaigns in the first three months: from the ad, to the booked consult, to the accepted treatment plan.
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- Google Partners
- AI-powered dental marketing
- PMS revenue tracking