Services / Paid Ads
New patients, traced to treatment revenue.
Google Ads to capture patients searching right now, and Meta ads with performance creative for the ones considering implants, aligners or a smile makeover. Every enquiry is followed through to its appointment outcome and the treatment revenue it produced.
Kana Health Group: £70K+ implant revenue in the first three months
Ads judged on booked patients, not leads.
Most practices come to us after an agency sent them high volumes of low-quality leads. Reception spent hours chasing people who never booked, and nobody could say what a new patient actually cost.
We set up tracking first, then build campaigns around the treatments you want more of, at the capacity you actually have. Google and Meta work together: Google captures intent, Meta builds it.
- Campaigns per treatment: general, emergency, implants, aligners, bonding, dentures
- Appointment outcomes and treatment revenue for every campaign
- Budget moved between practices and treatments based on data
Everything in Paid Ads.
Five parts, one goal: more of the right patients in the chair, with every booking traced to its outcome and the revenue it produced.
Search intent
Google Ads
Search, Performance Max and call campaigns for patients actively looking: emergency dentist near me, Invisalign cost, dental implants. Structured by treatment and location so we can see exactly what each one costs.
Google Ads for Dentists- Treatment-level campaign structure
- Emergency and general to fill gaps fast
- High-value campaigns for implants and aligners
Demand creation
Meta Ads
Facebook and Instagram ads built from content filmed at your practice. Meta reaches people who aren’t searching yet but are thinking about their smile, then feeds them into your funnel.
Facebook Ads for Dentists- Performance creative from your own shoot days
- Lead forms and landing-page journeys
- Fresh creative so audiences don’t tire
Conversion
Landing pages
Dedicated pages for each treatment and offer, with your prices, finance messaging, reviews and before-and-afters. You see and approve every page before it goes live.
- One page per treatment and campaign
- Built to load fast on mobile
- Tested and improved monthly
Attribution
Call tracking
Many patients still pick up the phone. We track every call back to the campaign, ad and keyword that drove it, and record it in your CRM alongside form leads.
- Dynamic numbers per channel
- Calls logged against campaigns
- Missed-call alerts for reception
Feedback loop
Lead quality
We score leads with your team: booked, attended, treatment accepted, lost. That feedback goes straight back into the ad platforms, so they learn to find more patients like the ones who actually convert.
- Lead status synced from your CRM
- Offline conversions sent back to Google and Meta
- Monthly review of lead quality by campaign
Paid ads results.
£70K+
Implant revenue attributed in three months · Kana Health Group
£250 → £135
Cost per acquisition · Rothley Lodge Dental
£40K+
Monthly revenue uplift within three months · Smile For Life
60+
New patients at a squat launch · Iconic Dent
Figures shared with client permission, from client PMS data and Vendo reporting. Results vary by location, budget and capacity.
“We’ve had some poor experiences in the past with Facebook ads: high-volume leads, very poor conversion rates, lots of time wasted for the reception team. But with you guys it’s been different.”
What we do for practices.
- Google Ads for Dentists Search, Performance Max and call campaigns
- Facebook Ads for Dentists Facebook and Instagram ads filmed at your practice
- AI Search for Dentists Be the practice ChatGPT recommends
- New Patient Acquisition A predictable flow of new private patients
- General & Emergency Patient Marketing Fill the diary fast, keep patients for life
- Smile Makeover Marketing Invisalign, bonding, veneers and whitening
- Implant & Denture Marketing Implants, All-on-4 and dentures
Good questions.
What’s the minimum ad spend?
We’re onboarding practices with a minimum ad spend of £2,000 per month, plus our management fee.
Google or Meta: which is better for a practice?
Both, doing different jobs. Google captures patients searching now; Meta reaches people considering high-value treatment. Most practices start with Google, then add Meta once tracking is in place.
How soon will we see results?
Campaigns can go live within days. Expect a learning phase in the first few weeks before we scale what’s working.
Can you advertise finance options?
Finance promotions fall under FCA rules, so finance claims stay on your practice website and in approved wording. We’ll make sure ads point to compliant pages.
Who owns the ad accounts?
You do. Accounts are set up in your practice’s name and we’re given access.
Ready to see your patient outcomes & revenue?
Book a 45-minute growth call. We’ll look at your spend, your diary and your PMS data, and show you what your marketing is really producing: bookings, attended appointments, treatment accepted and revenue.
Currently onboarding practices with a minimum ad spend of £2,000 per month.
Patient outcomes & revenue
£70K+
Implant revenue Kana Health Group could trace straight back to its campaigns in the first three months: from the ad, to the booked consult, to the accepted treatment plan.
The VRM System
See what your ads really produce.
Book a call and we’ll audit your ads, tracking and landing pages, then show you the patient outcomes and treatment revenue behind your current spend.
Fit first. If we’re not the right partner for your practice, we’ll tell you quickly.
- Google Partners
- AI-powered dental marketing
- PMS revenue tracking