Our own reporting software
VRM Software is our own reporting manager, integrated with your PMS, so every campaign is judged on the treatment plans accepted.
The VRM SystemMethod
See every lead. Win every scroll. Know every pound.
Our AI-powered method has four stages, always in the same order. We track every enquiry in your CRM. We script and film winning ads from our database of what works, and build campaigns on proven frameworks. We launch paid ads and organic growth across Meta, Google and LLMs. Then our own VRM Software connects to your PMS, so you can see the appointment outcomes and treatment revenue behind every campaign.
Our method
Four stages to predictable growth.
Tracking comes first so everything afterwards is measured on real patients. Creative is built from data, not guesswork. And VRM closes the loop between ad spend and treatment revenue.
01 Step
Track every lead in your CRM
Every form, call, message and lead ad goes into your CRM, tagged with where it came from, so we can see every single lead that comes in.
- Boxly, GHL or your existing CRM
- Every source tracked
02 Step
Script & film winning ads
We script and film ads based on our database of what works across 70+ practices, and build campaigns on proven frameworks for Google and other platforms.
- Data-led scripts and hooks
- Proven Google frameworks
03 Step
Launch Paid Ads & Organic Growth
Our paid ads and organic growth strategists launch across Meta, Google and LLMs to get your practice seen and bring in a steady flow of enquiries.
- Meta, Google and AI search
- A steady flow of enquiries
04 Step
Integrate VRM Software with your PMS
Our own reporting manager, VRM Software, connects to your practice management software, showing appointment outcomes and treatment revenue for every campaign.
- Appointment outcomes
- Treatment revenue by campaign
The method in detail
What happens at each stage.
Each stage builds on the one before it. By the end, you can follow a patient from the ad they saw to the treatment they accepted.
Stage 01 · Foundations
We track every lead in your CRM
Before we spend a pound on ads, we make sure your CRM records every single lead that comes in. Web forms, phone calls, Meta and Google lead forms, WhatsApp and website chat all go into one place. Each lead is tagged with the platform, campaign and ad that brought it in, and lands in a pipeline your reception team can work from.
Web & CRM- Forms, calls, lead ads and messages all captured
- Source, campaign and ad attached to every lead
- Pipelines per treatment, with call-back alerts
- Reception trained so every enquiry is followed up
Stage 02 · Creative & frameworks
We script & film winning ads from our data
We don’t guess what will work. Our creative team scripts every ad from a large database of performance data across 70+ dental practices: the hooks, offers, formats and treatments that actually get patients booking. Then we film at your practice with your own clinicians and team. Alongside the creative, we run proven campaign frameworks on Google and other media platforms, structures we’ve already tested and refined across dozens of practices, so you start from what works instead of from zero.
Creative & Content- Scripts and hooks based on what converts across 70+ practices
- A planned content day filmed at your practice
- Proven campaign frameworks for Google and other platforms
- Multiple hooks per ad so the winners can be scaled
Stage 03 · Exposure
We launch Paid Ads & Organic Growth across Meta, Google & LLMs
With tracking and creative in place, our paid ads and organic growth strategists launch your campaigns together. Google Ads reach patients searching right now. Meta reaches people thinking about treatment who haven’t searched yet. SEO, Google Business Profile and AI search (ChatGPT, Gemini and Google’s AI Overviews) make sure your practice is the one they find and get recommended. Together they get your practice seen and bring in a steady flow of enquiries.
Paid Ads- Google Ads: Search, Performance Max and calls
- Meta Ads with the creative filmed at your practice
- SEO, Google Business Profile and reviews
- LLM and AI search visibility (GEO)
Stage 04 · Visibility
We integrate VRM Software with your Practice Management Software
VRM Software is our own reporting manager, built in-house. We connect it to your practice management software so you can see what each enquiry actually turned into: booked, attended, no-show or cancelled, and the treatment plans accepted along with their value. Every campaign is judged on appointment outcomes and treatment revenue, not clicks or form fills.
The VRM System- Integrates with Dentally, CareStack, Aerona, SFD and Pearl
- Appointment outcomes for every lead
- Treatment revenue and ROI by campaign and channel
- Cost per patient, benchmarked against 70+ practices
What you can see by the end.
Every lead
Captured and attributed in your CRM
Every ad
Scripted from data, tested and scaled
Every outcome
Booked, attended, no-show and cancelled
Every £
Treatment revenue traced back to spend
“The quality of the planning has been tenfold on what we’ve experienced before. Everything’s planned to a T. And actually the quality of the videos has been brilliant.”
What makes us different
Built for dentistry, measured on revenue.
A database of what works
Scripts, hooks and campaign frameworks built on performance data from 70+ dental practices, and benchmarks to show where your funnel is leaking.
Paid and organic, one team
Paid ads and organic growth strategists working to the same numbers across Meta, Google and LLMs.
Our servicesCreative filmed at your practice
Your clinicians, your team, your surgery, filmed at least every six months so your ads never go stale.
Creative & Content Book a call
See your practice through all four stages.
Book a call and we’ll show you what tracking, data-led creative, multi-channel growth and VRM reporting would reveal about your marketing in the first 30 days.
Currently onboarding practices with a minimum ad spend of £2,000 per month.
Patient outcomes & revenue
£70K+
Implant revenue Kana Health Group could trace straight back to its campaigns in the first three months: from the ad, to the booked consult, to the accepted treatment plan.
The VRM SystemStart with the numbers.
Every lead tracked, every ad built on data, every pound accounted for.
Fit first. If we’re not the right partner for your practice, we’ll tell you quickly.
- Google Partners
- AI-powered dental marketing
- PMS revenue tracking