Services / SEO & AI Search
Found in Google, the map pack and in AI answers.
When someone nearby searches “emergency dentist” or asks ChatGPT for the best implant clinic in town, your practice should be the answer. We handle local SEO, Google Business Profile, technical SEO, GEO and reviews.
Patients that keep finding you.
Paid ads switch off when the budget does. Organic visibility compounds: every month of good SEO makes the next month’s new patients cheaper.
Dr Pablo at Sherwood Park Dental didn’t know anything about SEO when he started. Now he describes being in Google as “a very good way of attracting the patients that I would like to treat in the practice.”
- Rank for treatments, not just your practice name
- Win the map pack in your town
- Be the practice AI tools recommend
Everything in SEO & AI Search.
Five parts that work together. Most practices need all of them; we’ll tell you which matters most for you first.
Local visibility
Local SEO
Location pages, local citations and on-page work so you rank in your town and the villages around it, for the treatments you want to grow.
Local SEO for Practices- Treatment and location pages
- Citation and NAP clean-up
- Local link building
Maps
Google Business Profile
Your profile is often the first thing a patient sees. We optimise categories, services, photos and posts, and track calls and direction requests from Maps.
- Full profile optimisation
- Weekly posts and photo updates
- Call and direction tracking
Foundations
Technical SEO
Site speed, structure, schema and indexing. The unglamorous fixes that stop good content from being ignored by Google.
Dental SEO- Core Web Vitals and mobile speed
- Dental and LocalBusiness schema
- Crawl and index health
AI search
GEO / AI search
Patients now ask ChatGPT, Gemini and Google’s AI Overviews which practice to choose. We structure your content and reputation so AI tools can find, trust and recommend you.
- Content structured for AI answers
- Entity and brand signals
- AI visibility tracking
Reputation
Reviews
More five-star reviews, more often, in your patients’ own words. We set up the requests and help your team respond, because reviews drive both rankings and bookings.
- Automated review requests
- Response templates for your team
- Review velocity reporting
SEO you can actually understand.
Every month you get a short video walking through what changed, what’s ranking and what it brought in. Dr Sham at Zen House Dental: “Every month we get videos explaining how our campaign performed… giving us an opportunity to digest it and give back our feedback.”
- Rankings for the treatments you care about
- Calls, forms and bookings from organic
- Clear next steps every month
“I didn’t know anything about SEO in the beginning, but then I realised the value of being in Google is a very good way of attracting the patients that I would like to treat in the practice.”
Good questions.
How long does dental SEO take?
Most practices see movement in three to six months, with bigger gains over the first year. Google Business Profile changes can show results sooner.
Do you write the content?
Yes. Our team writes treatment pages and articles, and your clinicians check anything clinical before it goes live.
What is GEO?
Generative Engine Optimisation: making sure AI tools like ChatGPT and Google’s AI Overviews understand and recommend your practice.
Can you work on our existing website?
Usually, yes. If the site is holding you back, we’ll say so and show you what a rebuild would change.
Ready to see your patient outcomes & revenue?
Book a 45-minute growth call. We’ll look at your spend, your diary and your PMS data, and show you what your marketing is really producing: bookings, attended appointments, treatment accepted and revenue.
Currently onboarding practices with a minimum ad spend of £2,000 per month.
VRM proof point
1 → 3
Zen House Dental grew from one surgery to three with SEO, Google Ads and Meta, then opened a second location within 24 months.
The VRM System
Where do you rank right now?
Book a call and we’ll show you where you appear for your key treatments, and who’s taking the patients you’re missing.
Fit first. If we’re not the right partner for your practice, we’ll tell you quickly.
- Google Partners
- AI-powered dental marketing
- PMS revenue tracking