Method / The VRM System
Every pound followed through to booked treatment revenue.
VRM Software is our own reporting manager, built in-house. It connects your ad platforms, call tracking, CRM and practice management software into one view, so you see what each campaign spent, which patients it booked, the appointment outcome, and the treatment revenue that followed.
Integrates with Dentally · CareStack · Aerona · SFD · Pearl · Boxly · GHL
From ad spend to accepted treatment.
£
Ad spend by platform, campaign and creative
☎
Enquiries: forms, calls and messages
✓
Booked consults and attended appointments
£££
Treatment accepted and revenue from your PMS
The VRM System follows each patient through every stage, so the numbers at the end are traced back to the spend at the start.
Four parts. One answer: is it working?
Each part solves one of the questions practice owners ask us most often.
Where did this patient come from?
Attribution
Every form, call and message is tagged with the platform, campaign, ad and keyword that drove it, and follows the patient into your CRM. No more “I think they saw us on Facebook”.
- Click, call and form tracking
- Source carried into your CRM
- Offline conversions sent back to Google and Meta
What is each campaign worth?
Revenue per campaign
Treatment value from your PMS is matched to the campaign that brought the patient in, so you can compare implants against aligners against general, in pounds, not leads.
- Revenue by campaign and channel
- Return on ad spend you can trust
- Monthly revenue reports
What should a new patient cost?
Cost per patient
Cost per lead, per booked consult, per attended appointment and per accepted treatment, by treatment and by site. Benchmarked against our 70+ dental clients so you know what good looks like.
What a new Invisalign patient should really cost- Cost per acquisition at every stage
- Benchmarks from 70+ practices
- Budget moved to the cheapest patients
Does it fit our systems?
PMS / CRM integration
We connect to cloud practice management systems and CRMs, including Dentally, CareStack, Aerona, SFD, Pearl, Boxly and GHL, so the data flows without double entry for your team.
- Cloud PMS integrations
- Boxly and GHL set-up
- Shared dashboards for owners and managers
The reason our practices keep scaling.
When you can see exactly what a patient costs and what they’re worth, budget decisions stop being a leap of faith. Practices with the VRM System in place increase spend because the numbers back it up.
Rothley Lodge Dental cut its cost per acquisition from £250 to £135. Avenue Dental gained revenue transparency through Boxly, CareStack and our reporting, and filled a third surgery.
“It’s made its money tenfold, without a doubt. One of the biggest things with marketing agencies is learning to look at things holistically, which is one of the things that you do really well.”
Good questions.
Does VRM work if we’re not on a cloud PMS?
We can still track enquiries, bookings and attendance through your CRM. Full treatment-revenue tracking works best with cloud PMS such as Dentally, CareStack, Aerona, SFD or Pearl.
Who can see the data?
Practice owners and managers get their own dashboard login. Patient-level data stays within your systems and is handled under GDPR.
How long does set-up take?
Typically the first few weeks of onboarding, before campaigns scale.
See your practice through VRM.
Book a 45-minute growth call. We’ll look at your spend, your diary and your PMS data, and show you what your marketing is really producing: bookings, attended appointments, treatment accepted and revenue.
Currently onboarding practices with a minimum ad spend of £2,000 per month.
Patient outcomes & revenue
£70K+
Implant revenue Kana Health Group could trace straight back to its campaigns in the first three months: from the ad, to the booked consult, to the accepted treatment plan.
The VRM System
Know what every patient is worth.
Book a call and we’ll show you a live VRM dashboard and what it would track for your practice.
Fit first. If we’re not the right partner for your practice, we’ll tell you quickly.
- Google Partners
- AI-powered dental marketing
- PMS revenue tracking