Services / Paid Ads / Google Ads for Dentists
Google Ads for dentists that book patients, not clicks.
Dental PPC built on proven frameworks from 70+ practices. Search, Performance Max and call campaigns for patients looking right now, from “emergency dentist near me” to “dental implants cost”, tracked through to appointment outcomes and treatment revenue.
Google Partner · Kana Health Group: £70K+ implant revenue in three months
Patients searching right now.
When someone searches for an emergency appointment, Invisalign prices or implant options, they’re ready to act. Google Ads puts your practice at the top of those results, for the treatments and postcodes you choose.
Most practices we meet have campaigns built around clicks. We rebuild them around patients: every search, call and form tracked through to the appointment it booked and the treatment it became. Zen House Dental started with Google Ads first and still calls it their standout performer.
- Campaigns by treatment and location
- Built on frameworks proven across 70+ practices
- Judged on patient outcomes and treatment revenue
Inside a Vendo Dental account.
Five parts that turn search demand into patients in the chair.
Structure
Treatment-level campaign structure
Separate campaigns for emergency, general, implants, Invisalign, composite bonding, whitening and dentures, split by location. Budget and bids follow the value of the patient, not the volume of clicks.
- Search and Performance Max
- Call-only and call extensions
- Location targeting around your practice
Frameworks
Proven frameworks, not experiments
Keywords, negatives, ad copy and bidding structures that we’ve already tested and refined across dozens of dental practices. You start from what works, then we tune it to your area and capacity.
- Keyword and negative libraries by treatment
- Ad copy templates that convert
- Bidding strategies matched to your goals
Conversion
Landing pages per treatment
Each campaign sends patients to a page built for that one treatment, with prices, finance, reviews and a clear way to book. You approve every page before launch.
Web & CRM- One page per treatment
- Fast and mobile-first
- Tested and improved monthly
Feedback loop
Offline conversion tracking
Calls and forms tracked into your CRM, then booked, attended and treated patients sent back to Google. Google’s AI bidding learns to find more patients like the ones who actually accept treatment.
- Call and form tracking
- CRM-to-Google offline conversions
- Lead quality reviewed with your team
Visibility
Reporting to revenue
Through VRM Software, you see appointment outcomes and treatment revenue for every campaign, keyword and treatment. Monthly video reports in plain English.
The VRM System- Outcomes and revenue per campaign
- Fortnightly calls
- Monthly video walkthroughs
Google Ads results.
£70K+
Implant revenue attributed in three months · Kana Health Group
£250 → £135
Cost per acquisition after rebuilding campaigns · Rothley Lodge Dental
£40K+
Monthly revenue uplift within three months · Smile For Life
Standout
Google Ads, Zen House Dental’s best performer
Figures shared with client permission, from client PMS data and Vendo reporting. Results vary by location, budget and capacity.
“Google we started a long time ago, and we’re really seeing good results.”
Good questions.
How much should a practice spend on Google Ads?
We onboard practices from £2,000 per month in ad spend. The right budget depends on your location, treatments and how many new patients you can see.
What is dental PPC?
Pay-per-click advertising, mostly Google Ads, where you pay when someone clicks your ad. We manage it so you pay for patients, not just clicks.
How quickly will we see results?
Campaigns go live within days. Expect a short learning phase, then we scale what’s producing booked, attended patients.
Do you manage Microsoft Ads too?
Yes, where the audience justifies it. For most practices Google comes first.
Who owns the account?
You do. Accounts sit in your practice’s name.
Ready to see your patient outcomes & revenue?
Book a 45-minute growth call. We’ll look at your spend, your diary and your PMS data, and show you what your marketing is really producing: bookings, attended appointments, treatment accepted and revenue.
Currently onboarding practices with a minimum ad spend of £2,000 per month.
Patient outcomes & revenue
£70K+
Implant revenue Kana Health Group could trace straight back to its campaigns in the first three months: from the ad, to the booked consult, to the accepted treatment plan.
The VRM System
Get a free Google Ads audit.
Book a call and we’ll review your account, tracking and landing pages, and show you the patient outcomes and revenue behind your current spend.
Fit first. If we’re not the right partner for your practice, we’ll tell you quickly.
- Google Partners
- AI-powered dental marketing
- PMS revenue tracking