Services / Creative Strategy & Content
Creative built around the patients you want.
We find out what makes your ideal patients book, then plan and film content at your practice to match. Fresh concepts at least every six months, tested in your ads so we know what actually works.
Ads we’ve scripted & produced.
A selection of recent Meta stories and statics made for our practices, from new-patient consults and nervous patients to wellness plans and the Bond Aligner Club launch. Every concept is scripted from what’s already working across our dental clients.
Thornbury Dental Wellness New patient consult · Meta story
Bond Dental Aligner Club launch · Meta story
Thornbury Dental Wellness Nervous patients · Meta story
Bond Dental Aligner Club launch · Meta story
Thornbury Dental Wellness Patient proof · Meta story
Bond Dental Aligner Club launch · Meta story
Thornbury Dental Wellness Wellness plan offer · Meta story
Bond Dental Aligner Club teaser · Meta story
Thornbury Dental Wellness Advanced hygiene · Meta story
Bond Dental Aligner Club teaser · Meta story
Bond Dental Aligner Club reveal · Meta story
Your practice, your team, your patients.
Stock photos of strangers don’t sell treatment. Patients book with practices they feel they already know, which is why we film at your practice with your team.
Lee at Kana Health Group: “The quality of the planning has been tenfold on what we’ve experienced before. Everything’s planned to a T.”
- Scripts and shot lists planned before the day
- Content built for Meta, Google and social
- Creative decisions based on real patient results
Everything in Creative & Content.
From the first concept to the twentieth variation. Every piece is built to do a job in your marketing.
Ads
Ad creative
Static and video ads for each treatment, written in the language your patients use. Hooks, offers and calls to action that make people stop scrolling and book.
- Treatment-specific concepts
- Video, static and carousel formats
- Copy written for your patients
Production
Shoot days
A planned content day at your practice: clinician pieces to camera, team and surgery footage, patient journeys and testimonials. Organised so your team knows exactly what’s happening and when.
- Full script and schedule in advance
- Filmed by our creative team
- Content for months of campaigns
Organic
Social content
The same shoot day feeds your Instagram, Facebook and TikTok, so your organic presence matches the quality of your ads.
- Monthly content calendar
- Reels, stories and posts
- Captions and scheduling
Optimisation
Creative testing
We test concepts against each other and read results through to bookings, not just clicks. Winners get scaled; tired ads get replaced before your audience tunes out.
- Structured A/B testing
- Results read through to bookings and revenue
- Fresh creative every few weeks
Identity
Brand
Logo, colour, typography and tone of voice that feel premium and consistent across every touchpoint, from your website to the sign above the door.
- Brand guidelines
- Website and print assets
- Consistent look across sites
A content day, planned to a T.
We script, schedule and brief your team before we arrive, so the day runs smoothly around your diary. Kana Health Group now shoots three times a year, layering fresh creative into Meta so their audiences never see the same ad for too long.
- Three content days a year for growing groups
- At least every six months for every practice
- Content live in ads within two to three weeks
“The quality of the content and the shoots and the landing pages is beyond what I’ve experienced and seen before.”
Good questions.
How often do you film at our practice?
At least every six months, and more often for groups and practices scaling Meta spend.
Do our patients need to appear?
Only with their consent. Before-and-after images and testimonials need patient consent under GDC guidance, and we manage the paperwork with you.
Can you work with our existing brand?
Yes. If your brand is holding you back, we’ll show you what a refresh would change.
Ready to see your patient outcomes & revenue?
Book a 45-minute growth call. We’ll look at your spend, your diary and your PMS data, and show you what your marketing is really producing: bookings, attended appointments, treatment accepted and revenue.
Currently onboarding practices with a minimum ad spend of £2,000 per month.
Patient outcomes & revenue
£70K+
Implant revenue Kana Health Group could trace straight back to its campaigns in the first three months: from the ad, to the booked consult, to the accepted treatment plan.
The VRM System
Ready for creative that gets patients booking?
Book a call and we’ll review your current ads and show you what we’d film first.
Fit first. If we’re not the right partner for your practice, we’ll tell you quickly.
- Google Partners
- AI-powered dental marketing
- PMS revenue tracking