Online
Main source of enquiries
Online marketing now brings in the majority of new enquiries.
Results / Case study · Independent practice
Online is now the majority of new enquiries.
St Clears Dental Studio in Carmarthenshire used to rely on leaflets, with the website as an afterthought. A few months into working with Vendo, emergency enquiries are keeping the team busy, most new enquiries come from online, and owner Robin is planning a third surgery, and potentially a fourth.
Independent practice · St Clears, Carmarthenshire · Paid ads, CRM, content
Majority
Of new enquiries now come from online
3rd & 4th
Surgeries being planned
Monthly
Teams updates with the specialists needed
1 day
CRM training for the reception team
The practice
A beautiful practice in west Wales.
Robin owns St Clears Dental Studio in St Clears, Carmarthenshire. Toby from our paid media team visited the practice to film with him and see the set-up first hand.
The practice wanted a steady flow of new patients, and the data to know whether opening more surgeries made sense.
- Independent practice, UK
- Emergency and new-patient campaigns
- New CRM and tracking
The challenge
Leaflets first, website second.
Before Vendo, the website was “somewhere that people looked after seeing the leaflets”. There was no clear way to see where new patients came from, or which enquiries turned into bookings.
What we did
Enquiries in, tracked properly.
Campaigns to drive enquiries, and a CRM the team actually uses.
01 Step
Emergency & new patients
Campaigns for emergency appointments and new patients, keeping the diary busy and bringing in patients the practice can hold on to.
- Emergency campaigns
- New-patient campaigns
02 Step
CRM & tracking
A new CRM and tracking set-up, with a training day for the team run by Sam from Vendo.
- Training day on site
- Reception routines
03 Step
Monthly reviews
Monthly updates on Teams, bringing in whichever specialist is needed, plus content days at the practice.
- Monthly Teams calls
- Content days
“Professional, easy to talk to, lots of ideas. It’s nice and responsive. We’re already thinking it’s worth opening the third surgery, and potentially going into the fourth.”
CRM training
“I know how to do it.”
After a training day with Sam, reception picked up the new CRM quickly. Robin: “I think you’ve said to reception that they seem to be using it well. I’m not finding anything that’s not being done. When I try and do something, I know how to do it.”
The results
What changed in a few months.
Busy
Emergency diary
“It’s keeping people busy”, and the practice holds on to many who convert.
3rd
Surgery planned
The tracked flow of leads is informing a third, and possibly fourth, surgery.
Quotes from the practice’s public video testimonial. Results vary by location, budget and capacity.
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Currently onboarding practices with a minimum ad spend of £2,000 per month.
Patient outcomes & revenue
£70K+
Implant revenue Kana Health Group could trace straight back to its campaigns in the first three months: from the ad, to the booked consult, to the accepted treatment plan.
The VRM System
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